Guess debuts Caffè Guess pop-up during New York Fashion Week

Guess brought a taste of Italy to Manhattan over the weekend with the debut of Caffè Guess, an exclusive pop-up experience unveiled during New York Fashion Week.

Set in the heart of Chelsea Arts District at 530 W 25th St., the activation blended fashion, food, and culture, transporting guests into an Italian-inspired café complete with coffee, gelato, live fashion illustrations, and a branded vintage photo booth. 

Attendees also received exclusive gifts and a first look at highlights from the brand’s Fall 2025 collection including the debut of the Camden handbag, introduced in multiple colorways alongside Guess’s signature denim and new ready-to-wear pieces. 

The activation also welcomed notable guests including Love Island’s Ekin Su, racing driver Lindsay Brewer, and The Bachelor franchise’s Katie Thurston and Caelynn Bell, among others. 

The event marked the latest in a series of immersive initiatives from the global lifestyle brand, building on similar activations in Miami, Philadelphia, and Los Angeles.

“The brand continues to strengthen its connection to communities worldwide through innovative events that combine fashion, lifestyle, and cultural touchpoints,” Guess said in a statement.