Flipkart, India’s homegrown e-commerce marketplace saw participation by over 6,000 influencers/creators and 100 plus beauty brands resulting in over 1 billion impressions online.
Glam Up Fest 2025 featured celebrities such as Tamannaah Bhatia, Tara Sutaria, Wamiqa Gabbi, and beauty influencer Ankush Bahuguna, who joined the immersive beauty celebration through curated sessions, product launches, and on-ground interactions.
Commenting on the event, Manjari Singhal, head of business FMCG general merchandise at Flipkart in a statement said, “India’s beauty landscape is in the midst of a vibrant transformation, and GenZ is leading the charge. Our flagship Glam Up Fest 2025 is a celebration of this shift, bringing together beauty-forward consumers, trendsetting creators, and top brands in an immersive digital-first experience.”
“As part of the fest, the Glam Up Sale from June 6 to June 10 will offer curated collections, exclusive product drops, and limited-time deals across makeup, skincare, fragrances, and more. With this, Flipkart continues to strengthen its commitment to building an inclusive, high-engagement beauty ecosystem for the modern Indian shopper,” Singhal added.
The third edition of its flagship Glam Up Fest 2025 was held on June 6 and 7 at NESCO, Goregaon, Mumbai.
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