Tata Group business BigBasket has introduced plant-based billboards at key bus stops in Hyderabad, Bengaluru, and Delhi to promote its use of electric vehicles as it bolsters its sustainable logistics. The initiative aims to merge public infrastructure with environmental messaging to highlight the company’s progress in reducing carbon emissions.
“With EVs powering one-third of our deliveries, we’ve reduced annual carbon emissions equivalent to nurturing 34 Cubbon Parks for a decade,” reads a BigBasket billboard in Bengaluru. Similar comparisons are drawn in Hyderabad (4 KBR National Parks) and Delhi (35 Lodhi Gardens), use familiar city landmarks to localise the impact.
“We didn’t want to shout our impact, we wanted to show it,” said BigBasket’s marketing head for retail Raagaleena Sripada, Indian Retailer Bureau reported. The campaign was developed by Talented and executed with outdoor media agency Signpost. According to Amith Nair and Udit Joshi from Talented, the aim was to embed sustainability messaging organically into the urban environment.
The green shelters feature QR codes linking to BigBasket’s Green Report for the 2025 financial year, which outlines milestones including 7,431 electric vehicles in the delivery fleet, 25 solar-powered warehouses generating 466 MWh monthly, and over 100 tonnes of plastic waste recycled.
The business has also launched a circular delivery initiative, encouraging customers to return delivery bags and cardboard boxes. Additionally, BigBasket collaborated with the Indian Mouth and Foot Painting Artists Association to create customer greeting cards interpreting its sustainability journey.
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