Ajmal Perfumes signs Saif Ali Khan as brand ambassador

Ajmal Perfumes, a fragrance house with a portfolio of over 300 scents has onboarded actor Saif Ali Khan as its brand ambassador.

With this association, Ajmal Perfumes aims to connect with customers and strengthen its position as a global perfume brand from India.

Commenting on the association, Abdulla Ajmal, CEO of Ajmal Perfumes in a statement said, “Ajmal Perfumes has always been about legacy, excellence and the power of scent to evoke memory and emotion. Saif Ali Khan, with his regal presence and universal appeal, embodies these values perfectly. We’re excited to welcome him to the Ajmal family as our brand ambassador and look forward to a fragrant journey ahead.”

Saif Ali Khan added, “I am delighted to be associated with Ajmal Perfumes, a brand I have long admired and personally used. There’s something about a well-made perfume – it becomes a signature without trying too hard. Ajmal’s craft speaks to that idea, and that’s what I appreciate about it.”

As part of the association,​​ Saif Ali Khan will feature in a 360 media campaign covering digital, print, in-store and OOH.