D’Moksha names Shailendra Singh as co-founder and COO

Sustainable home décor brand D’Moksha has appointed Shailendra Singh as its co-founder and chief operating officer as the business plans expansion across India. 

Singh joins D’Moksha from Nykaa, where he served as business head for physical retail and led the company’s offline and omni-channel retail growth. His appointment marks a key milestone for the US-based brand, which is preparing to scale operations in India following strong growth in its core market.

“Shailendra’s arrival comes at a transformative moment for D’Moksha,” said the brand’s co-founder and chief executive officer Manav Dhanda in a press release. “His leadership across digital and physical retail, combined with deep operational acumen, makes him a powerful addition to our founding team. Together, we’re poised to scale our U.S. success and make a meaningful impact in India. There’s something big coming- stay tuned.”

An alumnus of IIM Lucknow, Singh has over two decades of experience in retail, FMCG, and e-commerce. He held leadership roles at Hindustan Unilever before joining Nykaa. D’Moksha is currently piloting a ‘curtains-at-home’ concept in India and plans to launch the experience nationwide in the coming months.

“D’Moksha’s strong foundation and mission-driven approach instantly stood out to me,” said Singh. “With a proven model in the U.S., we’re now poised to reimagine how Indians shop for home décor- and I’m thrilled to help lead that journey.”