Snitch collaborates with Paper Boat for summer

Menswear brand Snitch has teamed up with beverage label Paper Boat to launch a summer-themed in-store activation across select outlets in Delhi and Bengaluru. The collaboration brings together Snitch’s seasonal apparel collection and Paper Boat’s new tropical-inspired drink, Nata, positioned as India’s first chewable beverage, aiming to create an immersive, summer-ready shopping experience.

Shoppers visiting Snitch stores are welcomed with vibrant Paper Boat branding, a dedicated photo booth (available at all outlets except Lajpat Nagar), and complimentary servings of Nata with every purchase, the brand announced in a press release. The in-store activation is designed to evoke the spirit of summer through fashion, flavour, and fun, transforming each visit into what the brand calls a “breezy escape”.

“Summer is all about comfort, colour, and fun- values both Paper Boat and Snitch deeply connect with,” announced Snitch in a press release. Paper Boat has selected Snitch as its below-the-line partner for the season, citing the brand’s youth appeal and trend-driven positioning. The partnership is supported by influencer content and seasonal store displays.

“At Snitch, we believe that stepping into one of our stores isn’t just about shopping, it’s about the feeling you take back home,” said Chetan Siyal, chief marketing officer at Snitch. “This collaboration with Paper Boat is our way of turning a simple store visit into a refreshing summer experience.”