Ammarzo partners with Myntra to expand online presence

Ammarzo, the luxury sleepwear brand has partnered with e-commerce platform with Myntra to expand its online reach in the Indian market.

With this partnership, Myntra will offer the brand’s latest collection that include best-selling items such as the lace robe, babydoll shorts set, slip dress among many others.

Commenting on the launch, Chahatt Khanna, founder of Ammarzo in a statement said, “With Ammarzo, I never simply wanted to make sleepwear—I wanted to create items that speak to a woman’s inner strength, sensuality, and sense of self.”

“Going live on Myntra allows us to take that vision to Indian women everywhere. It’s not only how the fabric feels against your skin but the whole experience—beautiful, confident, and all you,” she added.

Ammarzo has targeted a fivefold increase in its revenue by the 2028 financial year. The bootstrapped business is also preparing to undertake a $500,000 fundraise this year to fuel growth.