Aeractive launches as Indian performance wear brand

Aeractive has officially launched as a new Indian performance wear brand with a focus on apparel designed for high-intensity training, recovery, and daily movement. Positioned as a premium offering for both men and women, the brand enters India’s growing activewear market with a product range that includes leggings, tanks, sports bras, t-shirts, sweatshirts, shorts, and track pants.

Manufactured entirely in-house through dedicated facilities in India, Aeractive maintains end-to-end control over quality, tailoring, and fit, announced the new label in a press release. The brand works with international mills and has developed proprietary fabrics tailored to the Indian climate, aiming to deliver performance, durability, and comfort without relying on conventional synthetic blends.

Among its textile innovations are AerMod, a micromodal-spandex blend offering four-way stretch and enhanced softness; AerFlow, a recycled polyester-elastane fabric designed for moisture wicking; and AerLuxe, a recycled nylon-spandex mix developed for high-intensity use. Aeractive also uses cotton-like AerBrush fabric for comfort-focused garments.

The brand’s approach centres on functionality, breathability, and movement-focused design, catering to consumers who seek technically advanced clothing with a minimalist aesthetic. With a product line that spans both fitness and loungewear categories, Aeractive aims to serve India’s increasingly performance-oriented consumers while leveraging local manufacturing to meet global quality standards.