Personal care brand Beauty Garage is gearing up to cross the Rs 100 crore revenue milestone and plans to invest to widen its product selection and increase the contribution of e-commerce sales from 10% at present to 15% by the end of the 2026 financial year.
“This fiscal year, we will be foraying into the men’s grooming segment in June by launching 20 SKUs and into the hair colour segment by September with 30 SKUs,” Beauty Garage’s CEO and founder Mahesh Ravaria told ET Retail. “We are investing Rs 1.25 crore and Rs 2 crore to enter the men’s grooming and hair colour segments, respectively.”
Beauty Garage currently retails a range of 90 SKUs which include shampoos, scalp treatments, and conditioners among others, according to its Facebook page. Launched in 2019, Beauty Garage Plans to expand its manufacturing capabilities over the coming two months with an investment of Rs 4 crore. The business is also looking to establish a manufacturing unit in Maharashtra of around 25,000 square feet in the next four to five years.
The business recently acquired GoFab for a total of Rs 8 crore to bolster its offering, the Economic Times reported. This year, Beauty Garage also plans to acquire a direct to customer cosmetics brand to further flesh out its operations and will invest around an additional Rs 30 crore towards this acquisition and its general expansion.
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