Dabur India expands portfolio to enter nutraceutical category with ‘Siens’


Dabur India has expanded its product portfolio by entering the nutraceutical category with the launch of its new brand ‘Siens’.

Dabur India expands portfolio to enter nutraceutical category with ‘Siens’
Dabur India expands portfolio to enter nutraceutical category with ‘Siens’ – Dabur

Siens will focus on three categories that include beauty skin health, daily wellness, and gut health. It will have tablets, soft gels and gummies under its portfolio.

Dabur claims that all Siens products are manufactured using high-quality ingredients sourced from globally reputed suppliers and produced in certified facilities.

Commenting on the launch, Pratyush Gupta, head customer marketing at Dabur India in a statement said, “Siens is a future-ready wellness brand born out of Dabur’s legacy of trust and our deep understanding of evolving consumer expectations. Wellness today is no longer about vague promises — it’s about precision, evidence, and experience. That’s what Siens delivers.”

Siens pronounced ‘Science’ has been launched as a digital-first brand and will be available on all leading e-commerce platforms including Dabur Shop.

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