Flipkart Minutes reports Father’s Day shopping surge


Flipkart Minutes recorded a sharp rise in shopping activity ahead of Father’s Day 2025, driven by growing demand for quick commerce and last-minute gifting. The platform noted that 40% of all products were sold between 10 AM and 2 PM, with 11 AM emerging as the peak gifting hour on June 14.

Flipkart Minutes continues to expand its product offering into fashion and lifestyle categories
Flipkart Minutes continues to expand its product offering into fashion and lifestyle categories – Flipkart Minutes – Facebook

The data reflects a notable shift in consumer behaviour, with most orders placed on the day itself, indicating increased trust in rapid delivery services for time-sensitive occasions, the business announced in a press release. Flipkart Minutes offers delivery in minutes in select metro locations and positions itself as a go-to option for shoppers seeking convenience without compromising on thoughtfulness.

Personalised gifting saw strong growth, with greeting cards witnessing over 60-fold growth, wallet-and-belt combos increasing by more than 7.5 times, and wall photo frames rising nearly 28 times. Other popular categories included smart gadgets, grooming kits, and coffee mugs. The trends point to a broader preference for meaningful, ready-to-deliver gifts, highlighting how platforms like Flipkart Minutes are playing a central role in helping consumers celebrate important moments with ease and speed.

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