Footwear brand Pair-ie Tales launches in India

Pair-ie Tales, a new-age women’s footwear brand has entered the Indian lifestyle and fashion segment with its maiden footwear range.

The brand claims that every pair is crafted using premium faux leather, breathable linings, and ethically sourced components, reinforcing its commitment to cruelty-free, sustainable fashion.

Commenting on the launch, Gaurav Srivastava, founder of Pair-ie Tales in a statement said, “We started Pair-ie Tales with a very simple but strong conviction that women should not have to choose between how they look and how they feel. Each design is rooted in the reality of women’s lives- from busy commutes and long meetings to spontaneous plans and everything in between. Our shoes are meant to walk with you, not against you.”

“This isn’t just about shoes- it’s about how women walk through the world. Our goal is to create footwear that adapts to life, reflects personality, and never asks you to compromise,” added Gaurav.

Pair-ie Tales offers an initial product range including flat sandals, slip-ons, heels, and bold statement pieces. It operates as a digital-first business via website.