Jameson Connects has collaborated with sneaker and streetwear retailer ‘Crepdog Crew’ to launch a limited-edition capsule that celebrates the spirit of counterculture in India.

Inspired by bomber jacket patch culture, the capsule collection includes a distinctive camo-style shacket with interchangeable patches, a tote bag and mug.
Through this collection, Ayush Kalra pays homage to the tattoo scene, Vijaya Aswani captures the energy of skateboarding, Jayesh Joshi channels the freedom of the biking community, and Siddhartha Iyer brings alive the rhythm and soul of music.
Commenting on the collaboration, Anchit Kapil, co-founder CEO of Crepdog Crew in a statement said, “Subcultures shape the streets long before trends catch up. At Crepdog Crew, we’ve always built spaces—physical and creative—for the community to thrive. This shacket is our way of putting that truth on fabric—a celebration of individuality, identity, and the scenes that give cities their soul. With Jameson Connects, we’ve created more than a drop—we’ve created a canvas for the culture.”
Mo Joshi, co-founder of Azadi Records, Culture partner for Jameson Connects added, “Jameson Connects has always been about championing grassroots voices and giving artists a platform to be seen, heard, and celebrated. This collaboration with Crepdog Crew isn’t just about merch—it’s about movement.”
The collection will be available for purchase on the Crepdog Crew website and retail stores.
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