Max Factor enters Hyderabad with House of Beauty

Global beauty brand Max Factor has debuted in Hyderabad, bringing its century-old legacy of Hollywood glamour to the city’s consumers. Known for its roots in cinematic makeup artistry, the brand is now available across Shoppers Stop, Health & Glow, and Lulu in Hyderabad.

Max Factor’s arrival in the City of Pearls gives local beauty enthusiasts access to its professionally formulated range, from foundations and compacts to lipsticks and mascaras, the brand announced in a press release. With products crafted to suit Indian skin tones and textures, the brand announced that it aims to deliver versatile, everyday elegance for diverse lifestyles.

“At Max Factor, we believe that makeup goes beyond surface beauty- it has the power to uplift, express, and inspire,” said House of Beauty’s head of marketing for international brands Medhavi Nain in a press release. “Our debut in Hyderabad reflects our mission to bring pro-level products to the discerning beauty enthusiasts.”

The launch strengthens Max Factor’s presence in India through House of Beauty, a brand-building platform focused on introducing international beauty labels to Indian consumers. Max Factor positions itself as the go-to choice for those seeking camera-ready confidence and its brand history is tied to stars like Marilyn Monroe and Ava Gardner.