Shiprocket partners with Fynd to enhance logistics for D2C brands

E-commerce enablement platform Shiprocket has signed a strategic partnership with commerce platform Fynd to boost last-mile delivery services for over 300 direct-to-consumer (D2C) brands.

With this partnership, Fynd will integrate Shiprocket’s logistics aggregation services into its order management system which includes access to courier selection, cost comparison, and order tracking functionalities.

Through this integration, brands using Fynd be able fulfil orders via Shiprocket’s network of logistics partners especially across tier 2, 3 cities.

Commenting on the partnership, Atul Mehta, CEO domestic shipping at Shiprocket in a statement said, “This partnership brings logistics automation and delivery optimisation to the fingertips of Fynd’s brand ecosystem. Partnering with Fynd brings that vision to life for hundreds of growing D2C businesses.”

Ragini Varma, chief business officer at Fynd added, “This partnership means fewer trade-offs, broader reach, and a faster path to scale. It’s the infrastructure that thinks — so brands can focus on building what’s next.”

The service is already operational for more than 300 D2C brands on Fynd’s platform.