Wooden Street appoints Amit Phutane as chief business officer

Wooden Street has strengthened its senior management team with the appointment of Amit Phutane as its chief business officer.

In his new role, Phutane will lead the organisation’s business growth strategy that includes e-commerce and retail expansion.

Commenting on the appointment, Lokendra Ranawat, founder & CEO of Wooden Street in a statement said, “We are excited to onboard Amit Phutane as our chief business officer. At Wooden Street, our mission is to be a one stop shop for all home furniture & decor needs. Amit’s track record—from driving D2C expansion to building retail presence across business channels—perfectly aligns with our growth ambitions.”

Amit Phutane added, “Wooden Street has built a scalable vertically‑integrated model in furniture, backed by tech and retail innovation. I’m excited to shape the next growth chapter by building scalable engines at the intersection of customer experience, retail business channels, revenue, and operational excellence—aligned to a brand that values depth and differentiation.”

Amit Phutane has over 20 years of experience in D2C, retail, modern trade, and corporate growth. He was previously chief business officer at Neeman’s and business head at Duroflex.