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Update: November 2025: MERIT Beauty has just launched a new Sheen finish* in their Solo Shadow range! Scroll down for my review and swatches of all the new MERIT Solo Shadow Sheen shades along side all the original shades here.
MERIT’s Launch at Sephora UK
Merit Beauty’s most-loved products, from the Minimalist Stick to Flush Balm, are now available at Sephora. No more expensive shipping, and you can now try shades in-store before buying.
What is MERIT Solo Shadow?

- Long-wearing, lightweight, cream-to-powder eyeshadow
- Designed to be flattering on all ages and skin types
- Doesn’t settle into fine lines
- Safe for sensitive skin
- Cream-to-powder texture stays put all day
- Isn’t cakey or drying
- Includes skincare ingredients
- Designed to be worn alone
- Includes 8 matte shades – 4 neutrals & 4 cool-toned statement shades
- Now available in 6 sheen shades at MERIT* and Sephora*
Offers
Sephora UK Discount Code
Exclusive Sephora UK discount code for 20% off
Key Ingredients
Chamomile and calendula extracts – rich in antioxidants that help to soothe the eye area
Magnolia bark extract – helps to smooth the appearance of skin
Peptides – help to reduce the appearance of fine lines
Sunflower seed oil – helps to nourish skin
MERIT Beauty Solo Shadow Shades & Swatches
There are six shades in the new MERIT Solo Shadow Sheen collection:
- Iris – soft plum
- Glacé – soft rose
- Matchbook – soft burgundy
- Sartorial – bronze
- Surrealism – gold
- Palladium – warm silver

I have four of them here to show you – Iris, Glacé, Sartorial, Matchbook:




MERIT Solo Sheen Swatches

There are eight shades in the matte collection:
- Brun – deep brown
- Midcentury – warm brown
- Midnight – classic navy
- Nelson – soft grey
- Social – soft mauve
- Studio – cool taupe
- Vachetta – warm beige
- Viper – warm green








MERIT Solo Matte Swatches
Brun, Midcentury, Midnight, Nelson, Social, Studio, Vachetta, Viper:

How to Apply It
These shadows are pretty easy to work with. They are nicely pigmented so start with a small amount and build and blend.
You can use your finger to apply these, however, I used the new MERIT Brush No. 2. This was enough product to cover both lids:

The new Brush No. 2. uses soft vegan bristles and has one fluffy end and one finer, more tapered end for more precise application along the lash line.
My Review of MERIT Solo Shadows Sheen & Matte
Check out this reel featuring the new Sheen shades with swatches of Iris, Glace, Sartorial and Matchbook, and also application of Matchbook:

What I love about these shadows is that they give the lids a lovely smooth look and they are easy to apply, blend and build.
They are genuinely long wearing and crease-proof. In fact, when I did the swatches, I had to use an oil cleanser to remove the colours from my arm because they had set down so well.
In spite of the long wear and super smooth finish they offer, they feel very light on the eyelids, and you can apply them and forget about them.
I have fairly oily eyelids, so shadows tend to crease on me even if they are crease resistant, like the new Rare Beauty Eyeshadow Sticks. However, the MERIT Beauty Solo shadows wear so beautifully.
I am really loving the new MERIT Solo Shadow Sheen shades, and the finish is super flattering. I think even if you are slightly scared of shimmers, these will work really well for you.
I do find with the Mattes that the formula does tend to dry out a touch over time, however, I haven’t had the Sheens long enough to be able to comment on how well they last. I do love their performance of ease of application, and I think they will all work beautifully for the festive season.
Where to Buy Merit Beauty in the UK
The MERIT Beauty Sephora UK launch means you can shop Merit Beauty at:
- Sephora UK -online & in stores
- MERIT website
If you want their gorgeous makeup bags which come as a free gift with the first purchase, make sure you shop from MERIT directly.